淄博美泽瑞特环保材料有限公司
行业: 节能环保 新材料 外贸进出口
企业简介
Zibo Meizeruite Environmental Protection Materials Co., Ltd. located in Zibo National New & Hi-tech Industrial Development Zone is a hi-tech enterprise that enjoys a good geographical location and possesses multiple independent intellectual property rights. The Company possesses more than 100 employees. 67% employees have received education in a technical secondary school, junior college or above. The Company possesses 6 domestic famous organosilicon experts who have mastered a lot of high and new technologies in terms of production of organosilicon materials, have broken through a number of foreign technology monopolies and have made outstanding contributions to development of the organosilicon industry in China.
企业诉求
做了很多年的b2b外贸平台,近两年效果不明显,自己总结自己公司的产品质量和价格在行业内都是中上等,因为b2b平台上公众询盘要求价格都很低,所以基本没有成交,客户打算转型独立站+谷歌长期做私域流量。
解决方案
首先搭建自己工厂的全球门户网站,突出OEM加工能力,向全球客户展示产品,加工能力,以及服务。另外通过谷歌分阶性的推广总结经验,利用谷歌覆盖面广的特点,用半年的时间锁定了精准市场,然后对精准市场进行不断的优化,不同广告形式的深入,进行地区深度的开发。
效果反馈
网站的设计更好的展示了工厂的实力,第一时间能吸引客户,谷歌带来的是更高质量而且可以长期合作的稳定供应商,现在又根据客户的订单做出了新的产品,稳定了市场